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Online Shopping Figures For the UK
The online retail market has grown continuously since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a fascinating shift in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly in the last few years. According to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it's essential that both pureplay and omni-channel retailers know what drives consumers to shop online. We've collected statistics and figures for retail sales that are both eye-opening and informative to assist you.
Of all the retail sectors, fashion is the most sought-after with 28% of all e-commerce sales in the UK. This is probably due to a wider selection of items accessible and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the desire to stay up-to-date with latest technology. Online sales of hobbies and leisure products represent 15% of all online sales.
When asked what drives shoppers to shop online 57% of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison, and 37% who said they were seeking special discounts or online Shopping figures uk offers. These findings suggest that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide range.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. More than half of UK residents aged 65 and older have made a purchase on the internet in the last year. With a wide range of payment options buyers can also pick the time and date they would like their purchases to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Then, 48% cited lower prices as an additional benefit and 37% noted a wider range of options.
The shopping habits of UK consumers are also becoming more eco-conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable green manner.
In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experience more personal. For example, 35 percent of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This lets them to skip the return process, and get what they need quicker.
Interestingly, UK consumers are reported to be more likely to wait for online shopping websites clothes orders than they were during the pandemic. This may be because they are used to the longer delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. The most popular items to purchase are clothing and accessories, followed by groceries and then media like movies and music. Online shopping is very popular in the UK, online Shopping figures uk especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This makes it essential for ecommerce companies to understand the demographics their customers are searching for when buying products. It is also crucial to know how much time each type of consumer spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.
The older generations on the other hand tend to have more conservative buying habits and are less influenced by online advertising. They also tend to go to stores in the high street to feel and see products before making purchases. This doesn't mean that they won't shop online. The convenience and ease of shopping online remain very appealing.
Another interesting factor to consider when it comes to online shopping is that older generation is more likely to anticipate and demand free delivery on all purchases. In addition, they tend to drop their shopping carts if they think that shipping costs are too high. Moreover 61% of those over 55 say they will add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK depending on gender
Both genders in the UK are equally likely to purchase items on the internet. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to buy clothing, home and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of those customers looked for brands that supported and collaborated with their local communities.
The most sought-after online shopping items in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products available like kitchenware, jewellery and sports goods.
Online shopping is becoming increasingly popular to find best deals. In fact, some experts predict that e-commerce sales will account for almost one third of all retail sales by 2024.
While some retailers struggle to cope with the increase in online shopping, others are thriving. Particularly, online sales are booming for health, fashion and beauty as well as gardening and home as well as consumer electronic.
In the near future, online shopping for these products is expected to continue to grow. With the number of people having access to the internet continuing to increase, it is expected that more and customers will opt for online shopping figures uk shopping in the future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European online marketplaces. When they shop online the customers of the UK are influenced primarily by price, convenience, and the variety of items. These factors make it a perfect location for retailers to invest in their online presence and provide an effortless shopping experience online.
During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to choose online shopping as a viable alternative.
Shopping online is a large part of the UK retail industry There are estimates that it could account for one-third of all retail sales by 2024. This increase is the result of the increasing adoption of e-commerce by customers and technological advances.
In the UK, 57% of online shoppers mention convenience as the primary reason they shop online. The 48% who say it's easier to find deals and special deals and the 37% who claim there is a greater range of merchandise available online are behind. This contrasts with Europe, where a greater percentage of shoppers cited lower prices as the main reason behind their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Almost 25% of online shoppers have purchased products that they've never seen in a store previously, and a majority are eager to try new products when they shop on an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers, with 29 percent of shoppers using a buy now, pay later option in the last year.
In addition to this, a robust online return policy is an essential aspect of the online shopping landscape in the UK. The majority of shoppers (59%) will check the returns policy of a retailer prior buying, and nearly half will expect a retailer to be responsible for both organizing and paying for return shipping.
The online retail market has grown continuously since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a fascinating shift in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly in the last few years. According to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it's essential that both pureplay and omni-channel retailers know what drives consumers to shop online. We've collected statistics and figures for retail sales that are both eye-opening and informative to assist you.
Of all the retail sectors, fashion is the most sought-after with 28% of all e-commerce sales in the UK. This is probably due to a wider selection of items accessible and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the desire to stay up-to-date with latest technology. Online sales of hobbies and leisure products represent 15% of all online sales.
When asked what drives shoppers to shop online 57% of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison, and 37% who said they were seeking special discounts or online Shopping figures uk offers. These findings suggest that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide range.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. More than half of UK residents aged 65 and older have made a purchase on the internet in the last year. With a wide range of payment options buyers can also pick the time and date they would like their purchases to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Then, 48% cited lower prices as an additional benefit and 37% noted a wider range of options.
The shopping habits of UK consumers are also becoming more eco-conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable green manner.
In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experience more personal. For example, 35 percent of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This lets them to skip the return process, and get what they need quicker.
Interestingly, UK consumers are reported to be more likely to wait for online shopping websites clothes orders than they were during the pandemic. This may be because they are used to the longer delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. The most popular items to purchase are clothing and accessories, followed by groceries and then media like movies and music. Online shopping is very popular in the UK, online Shopping figures uk especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This makes it essential for ecommerce companies to understand the demographics their customers are searching for when buying products. It is also crucial to know how much time each type of consumer spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.
The older generations on the other hand tend to have more conservative buying habits and are less influenced by online advertising. They also tend to go to stores in the high street to feel and see products before making purchases. This doesn't mean that they won't shop online. The convenience and ease of shopping online remain very appealing.
Another interesting factor to consider when it comes to online shopping is that older generation is more likely to anticipate and demand free delivery on all purchases. In addition, they tend to drop their shopping carts if they think that shipping costs are too high. Moreover 61% of those over 55 say they will add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK depending on gender
Both genders in the UK are equally likely to purchase items on the internet. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to buy clothing, home and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of those customers looked for brands that supported and collaborated with their local communities.
The most sought-after online shopping items in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products available like kitchenware, jewellery and sports goods.
Online shopping is becoming increasingly popular to find best deals. In fact, some experts predict that e-commerce sales will account for almost one third of all retail sales by 2024.
While some retailers struggle to cope with the increase in online shopping, others are thriving. Particularly, online sales are booming for health, fashion and beauty as well as gardening and home as well as consumer electronic.
In the near future, online shopping for these products is expected to continue to grow. With the number of people having access to the internet continuing to increase, it is expected that more and customers will opt for online shopping figures uk shopping in the future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European online marketplaces. When they shop online the customers of the UK are influenced primarily by price, convenience, and the variety of items. These factors make it a perfect location for retailers to invest in their online presence and provide an effortless shopping experience online.
During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to choose online shopping as a viable alternative.
Shopping online is a large part of the UK retail industry There are estimates that it could account for one-third of all retail sales by 2024. This increase is the result of the increasing adoption of e-commerce by customers and technological advances.
In the UK, 57% of online shoppers mention convenience as the primary reason they shop online. The 48% who say it's easier to find deals and special deals and the 37% who claim there is a greater range of merchandise available online are behind. This contrasts with Europe, where a greater percentage of shoppers cited lower prices as the main reason behind their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Almost 25% of online shoppers have purchased products that they've never seen in a store previously, and a majority are eager to try new products when they shop on an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers, with 29 percent of shoppers using a buy now, pay later option in the last year.
In addition to this, a robust online return policy is an essential aspect of the online shopping landscape in the UK. The majority of shoppers (59%) will check the returns policy of a retailer prior buying, and nearly half will expect a retailer to be responsible for both organizing and paying for return shipping.
